# NAP + sameAs Consistency Guide  
**Mannish Gupta · Entity SEO / Knowledge Graph hygiene**

Goal: every public profile, directory and company site should repeat the **same** Name, Address (location), Phone and link to the **same** canonical identity page so Google, Bing and AI answer engines merge mentions into one entity.

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## 1. Canonical NAP (copy-paste lock)

| Field | Exact value |
|-------|-------------|
| **Legal name** | Mannish Gupta |
| **Also known as** | Manish Gupta, Manish Guptaa |
| **Primary titles** | Co-Founder & Managing Director, Fusion Limited; Additional Director, Arthsathi Limited |
| **Location (NAP “A”)** | New Delhi, Delhi NCR, India |
| **Phone** | +91 93557 37363 |
| **Email** | gupta.mannish31@gmail.com |
| **Canonical profile (must cite)** | https://www.arthsathi.com/mg |
| **Primary company site** | https://www.fusionlimited.in/ |
| **Arthsathi site** | https://www.arthsathi.com/ |

Do **not** invent a street address on public pages unless you have a published registered office you want indexed. City-level NAP is correct for a personal executive profile.

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## 2. sameAs target list (entity graph)

Use these URLs everywhere “website / social / profile” fields allow. Order of priority:

1. https://www.arthsathi.com/mg  
2. https://www.linkedin.com/in/manishguptaa9  
3. https://www.fusionlimited.in/  
4. https://www.arthsathi.com/  
5. https://x.com/guptamannish31  
6. https://www.instagram.com/manishguptaa99  
7. https://www.facebook.com/manishguptaa99  
8. https://youtube.com/@mannishgupta1975  
9. https://github.com/MannishGupta  

WhatsApp username **31mg** may be listed in contact blocks; it is not a classic sameAs URL.

These already appear in the page JSON-LD `sameAs` array on arthsathi.com/mg — keep external profiles in sync with that list.

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## 3. Where to update (checklist)

### Personal
- [ ] LinkedIn — Headline, About, Contact info, Featured link → arthsathi.com/mg  
- [ ] X / Twitter — Bio + website field  
- [ ] Instagram — Bio link  
- [ ] Facebook — About / website  
- [ ] YouTube — Channel links / about  
- [ ] GitHub — Profile website / bio  

### Corporate
- [ ] fusionlimited.in — Leadership / About page: name + title + link to arthsathi.com/mg  
- [ ] arthsathi.com — Team / About: same  
- [ ] Simco historical mentions (if any public page remains under your control): past tense, 1996–2023  

### Directories & knowledge
- [ ] Google Business Profile (if you maintain a personal or HQ card) — website = arthsathi.com/mg  
- [ ] Bing Places / Microsoft  
- [ ] Crunchbase / Tracxn / Tofler (claim & correct name spelling + website)  
- [ ] Wikidata (optional, advanced): create/claim item with official website = arthsathi.com/mg and sameAs to LinkedIn  

### Press & bylines
- [ ] Any guest article or quote: byline link → https://www.arthsathi.com/mg  
- [ ] PDF one-pager and quote kit always carry the canonical URL  

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## 4. Name spelling policy

| Context | Preferred form |
|---------|----------------|
| Legal / contracts / bank | Mannish Gupta |
| SEO title & H1 | Mannish Gupta (with alternateName in schema) |
| First web mention in articles | Mannish Gupta (also known as Manish Gupta / Manish Guptaa) |
| Hashtags | #MannishGupta #ManishGupta |

Never use only “MG” as the sole identifier in formal copy.

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## 5. Quick test

Search yourself in an incognito window for:

- `Mannish Gupta Fusion`  
- `Manish Guptaa Arthsathi`  
- `site:arthsathi.com/mg`

Confirm the official profile ranks and that LinkedIn/company pages do not contradict titles or dates (especially Simco end year 2023 and Fanfare / Atlanta concluded 2026).